Scotch & Soda x The Embassy of the Free Mind

FALL 2024

“FREE YOUR MIND’’

Celebrating the Free Spirit from Amsterdam to San Francisco.

Our journey starts in Amsterdam, the birthplace of liberal thinking. We partnered with the Embassy of The Free Mind which is located across the canal from our design studio.

The Embassy of the Free Mind is an institute and library, inseparably linked with Amsterdam and its history of tolerance and freedom of expression. This collection features images and texts which tell centuries-old stories created by free thinkers.

Through various artworks and details, we celebrate the free spirit mindset of San Francisco which became the emblematic city of free spirit in America thanks to the writers of the beat generation.

Embassy of the Free Mind, as they state, is a growing Work in Progress, where we bring together digital editions of authors in our field, from our own collection, Google Books and other libraries. We also include editions and authors in a wider context. Science is related to alchemy, Astronomy to astrology. ‘All is one’ — we want to be inclusive.

The Embassy of the Free Mind is a place where you will find wisdom from all over the world, a Museum and Library with images and texts that tell you centuries-old stories, created by free thinkers.

It is a platform where you can discuss life questions with other people, irrespective of religion, culture or age. It is a place where you can encounter history, science, art and spirituality all connected. We offer you a journey through 2,000 years of wisdom, inspired by the collection of the Bibliotheca Philosophica Hermetica. The Virtual Library is the digital expression of our world-view.

 Link: Embassy of the Free Mind, 123, Keizersgracht Amsterdam NL - 1015 CJ